Ziebart Builds Momentum With Surge in Franchise Leads & Industry Recognition

Ziebart, a global provider of vehicle appearance and protection services, is kicking off the second half of the year with significant development momentum, fueled by a sharp increase in franchise interest alongside national recognition within the industry, company officials announced in a press release.

Franchise Interest Builds

Ziebart saw a 285% increase in franchise leads through the first half of the year, signaling growing activity within the automotive aftermarket space. This heightened interest in Ziebart franchise opportunities comes amid strong consumer demand for the brand’s appearance and protection services, noted the release.

“The momentum we’ve built so far this year is a testament to the legacy of the Ziebart franchise and the reputation we’ve established over more than 65 years,” said Thomas A. Wolfe, president and CEO of Ziebart. “For generations, we’ve helped drivers protect what is often one of the largest investments they will make in their lifetime. We’re proud of the energy behind the brand as we enter the second half of the year, and we’re even more excited about the people who will help shape Ziebart’s next chapter.”

Footprint Grows Through Business Conversions

Ziebart’s development momentum is translating into new franchise agreements, including a signed deal in West Creek, New Jersey, with Jim Sutter. As an existing Rhino Linings business owner, Sutter will convert his current storefront into a Ziebart location. The agreement reflects a growing opportunity among established automotive operators who already understand the customer, have experienced teams and infrastructure in place, and are looking for complementary ways to diversify their business and create additional revenue streams, the company said.

“Ziebart and Rhino Linings have a longstanding relationship, with Rhino Linings Spray-On Bed Liner already offered across our system,” said Tray Doster, director of franchise development at Ziebart. “That familiarity with one of our core services, combined with Jim’s experience in the automotive industry and established presence in the community, made joining the Ziebart franchise system a natural next step. He can now build on the business he has already created while offering customers a full range of vehicle appearance and protection services.”

Top Marks in Industry Recognition

Ziebart says its first-half momentum was reinforced by Entrepreneur’s 2026 industry rankings, which recognized the brand as a leader within the vehicle appearance and protection segment. Ziebart was ranked No. 7 on Entrepreneur’s inaugural list of the Top 10 Automotive Franchises, and was the highest-ranked franchise in the automotive aftermarket category. The industry rankings were developed using data submitted for Entrepreneur’s 2026 Franchise 500 list, where Ziebart was ranked No. 144 overall.