Yokohama Tire Continues Partnership With Tread Lightly!

Continuing its longstanding advocacy of environmental outreach programs, Yokohama Tire has renewed its partnership with Tread Lightly! through 2025.

This announcement marks the second consecutive year Yokohama will be an official partner of Tread Lightly!, a U.S-based nonprofit organization dedicated to promoting responsible outdoor recreation through stewardship and educational programs, according to a press release announcing the partnership.

“We’re glad to renew our partnership with Tread Lightly! and we support their ongoing mission to protect off-road trail access and public lands,” said Alan Holtschneider, Yokohama’s director of marketing. “It’s also been a great avenue for our dedicated employee base to volunteer on a variety of activities across the country, such as forest cleanups, building infrastructure, trail remediation and major off-road post-event cleanups.”

Protecting off-road trails and cleanups after off-road races are especially important to Yokohama, maker of the GEOLANDAR line of off-road tires, Holtschneider added.

Along with Tread Lightly!, Yokohama’s 2024 environmental-related partnerships have included Surfrider North Orange County and California State Parks Foundation through its Yokohama Tire Community Outreach effort.

“Thank you to Yokohama for continuing our important work together and supporting Tread Lightly!’s mission to protect our recreation spaces,” said Matt Gaskins, Tread Lightly! executive director. “Industry support is critical to furthering that mission and we look forward to our next project with Yokohama.”