Yamaha Outdoor Access Initiative Donates to Land Conservancy Organizations
Yamaha Motor Corp. has announced the completion of the 2020 Yamaha Outdoor Access Initiative (OAI) grant cycle with funding decisions for the fourth quarter. In total, Yamaha granted more than $350,000 in 2020 while supplying support to public lands providing access to outdoor recreation across the country.
“The pressure on public lands during the pandemic has been enormous due to people finding solace outdoors. Their adventures gave off-road enthusiasts a much-needed breather from the stress we’ve all experienced over the past year,” said Steve Nessl, Yamaha’s Motorsports marketing manager. “Public land belongs to everyone and we all have a responsibility to take care of it. Yamaha is proud to continue supporting our riders’ favorite outdoor activities, including OHV riding, hunting, camping and fishing, through the Outdoor Access Initiative.”
The fourth quarter 2020 Yamaha OAI grants totaling more than $90,000 were awarded to the following organizations:
- Blue Ribbon Coalition – Pocatello, ID
- East Branch Sno-Rovers & ATV Club – Medway, Maine
- Idaho Single Track Alliance – Idaho Falls, ID
- Reno Area Dirtriders – Reno, NV
- Swampsiders Snowmobile Club – Bigfork, MN
“The need for funding and leadership for public lands increased exponentially in 2020 with more people engaging in outdoor recreation at the same time resources were being restricted. It was a relief to know we could reach out to Yamaha to help,” said Ben Burr from the Blue Ribbon Coalition, which received $11,740 to develop a trail guide for Utah’s San Rafael Desert area to help visitors explore safely and responsibly. “The Yamaha Outdoor Access Initiative is a trusted resource for the outdoor recreation community with a history of putting the funds where they are needed to make big improvements on the ground.”
“The 2020 fourth-quarter grant projects spanned the spectrum of powersports, with funds going to groups from all categories of Yamaha’s off-highway vehicles: Motorcycles, ATVs, Side-by-Sides, and snowmobiles,” continued Nessl. “We prioritize those projects meeting the needs of diverse OHV riders to support their local riding communities.”
