Yakima Enters Exclusive Partnership with Keystone Automotive
Yakima Products Inc. has entered into an exclusive distribution partnership with Keystone Automotive Operations Inc. and its RV distribution division, NTP-STAG.
“Growing the automotive aftermarket and RV channels are among our top priorities, and we’re excited to partner with an industry leader like Keystone. This new alliance will streamline and enhance the retailer experience for Keystone and NTP-STAG’s customers, from product ordering and merchandising to the end-consumer experience,” said Ryan Martin, CEO of Yakima.
“We’re thrilled to take our relationship with Yakima to the next level,” said Bill Rogers, president of Keystone. “This is the perfect opportunity to partner with a company that values the specialty automotive and RV aftermarket as a core component of their business in the way Yakima does, and look forward to growing that partnership together.”
The partnership is well-timed as Yakima continues to expand its truck offerings in Spring 2019, including the HD Truck Rack Collection, according to the company. The collection features new off-road ratings and is designed to integrate with select Tonneau covers. Yakima’s products will be highlighted in booth No. 34101at the upcoming SEMA Show in Las Vegas, set for Oct. 30-Nov. 2.