Why Small Businesses Could Benefit from the Launch of Facebook Shops

THE SHOPA new service from Facebook and Instagram, called Facebook Shops, aims to provide a new online retail option for small businesses. The service allows businesses to set up free online storefronts on both social media platforms.

According to eMarketer, there’s a significant portion of consumers who have never purchased anything from social media, but a new retail outlet could change that, giving small businesses an opportunity to grow online sales.

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