Hellwig Suspension Products has promoted its two senior employees. Melanie Hellwig White has been promoted to president and Mark Hellwig has been named CEO.
White, while serving as vice president, implemented an effective marketing strategy for Hellwig Suspension Products and helped solidify its brand identity, according to the company. As the fourth generation in the Hellwig family to work for the company, White forged new paths for the company by actively volunteering time with SEMA and participating in the SEMA Businesswomen’s Network (SBN) and Light Truck Accessory Alliance (LTAA).
As the first female president at Hellwig, White will usher in a new era of leadership for the business and grow the company she and her family helped build, according to Hellwig Suspension Products. While president, White plans to expand the company’s aftermarket presence as well as continue to develop Hellwig’s OE and military offerings.
“It’s truly an honor to take over the family business,” said Melanie Hellwig White, president of Hellwig Suspension Products. “Our success has been the result of blood, sweat and tears of four generations of Hellwigs and I can’t wait to leave my mark. My father and I will continue to provide the highest-quality products possible while leading Hellwig Suspension Products into the future.”
Mark Hellwig has ascended to CEO of Hellwig Suspension Products after serving as president for 25 years. Hellwig ingratiated himself in the business at an early age, helping his father in the shop until becoming an expert in the field and industry. As CEO, Hellwig will continue to innovate and advance the company’s product line while also expanding the applications for Hellwig’s products.
For more information, visit HellwigProducts.com.