Westin Automotive Names New COO

Jun 3, 2021

Westin Automotive has promoted Adam Trowbridge to the position of chief operating officer, the company announced, which will include responsibility for DC operations, product management and marketing.

As Westin COO, Trowbridge’s experience and ability to execute will help drive the future success of the business as it grows, the company said in a statement announcing the change, and that the move is part of a strategic plan designed to better align operations across the organization and accelerate the company’s long-term growth plans.

“Westin has been an industry leader for more than 45 years now, and with the acquisition of Superwinch two years ago, and Hint Mounts most recently, we continue to grow and evolve as a company,” said Westin President Bob West. “With our ultimate goal of delivering quality, functional and stylish products to our customers, we have made changes to our structure which will allow our teams to succeed at scale and deliver results.”