Webinar: Digital Advertising for Small Businesses

Webinar: Digital Advertising for Small Businesses | THE SHOPAn upcoming webinar from the National Federation of Independent Businesses (NFIB) will highlight digital advertising for small businesses, the organization announced.

Scheduled for Wed., Dec. 1, at 12:00 p.m. ET, digital marketing expert Donni Botti will provide insight into how some online advertising platforms work and how to plan a successful campaign.

Topics to be covered:

  • How does digital advertising work?
  • What are the differences and similarities between the advertising platforms of Facebook and Google?
  • Do you have to pay? And what are the best free and low-cost options?
  • What is the difference between organic and paid traffic in search and social media?
  • What do you need to get started?
  • What are the elements of a successful campaign?

Click here to register.

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