WeatherTech to Sponsor SVRA, Trans Am Series

Apr 20, 2021

The SVRA and The Trans Am Series Presented by Pirelli have entered into an agreement that makes WeatherTech the “Official Interior Vehicle Protection Company” for both road racing organizations, the company announced.

“We take a special pleasure in relationships with partners who come to us with a full understanding of the power of motorsports as a marketing and branding platform,” said Tony Parella, owner and CEO of both Trans Am and SVRA. “I appreciate the pride they take in being an American manufacturer. They’re great people.”

“SVRA and Trans Am are great American racing organizations and have been throughout their histories,” said David MacNeil, founder and CEO of WeatherTech. “As a business owner, I want to create high-quality products designed, engineered, and manufactured right here in America, built by American workers. When something is made in America, it means more than just a good-paying job for someone. Every manufacturing job creates up to five other jobs, including the delivery of products, packaging, designing, engineering and so on. Not to mention the communities, and supporting the small businesses of where those workers live every day.”

The agreement enables WeatherTech to showcase its brand in the context of SpeedTour weekends. SpeedTour includes SVRA and Trans Am, SCCA Pro’s FRA and Formula 4 open-wheel series and IGT contemporary sports car racing.