WeatherTech Added to AAM Group Line Card
WeatherTech has joined The AAM Group as a supplier partner, giving independent aftermarket shops access to the brand's full vehicle protection & accessories lineup...
The AAM Group has welcomed WeatherTech as a supporting supplier partner, expanding access to premium automotive accessories backed by American manufacturing, engineering excellence and a longstanding reputation for quality, company officials stated in a press release.
WeatherTech offers an extensive product lineup spanning multiple categories, including automotive, home and pet products. Its broad portfolio has made WeatherTech one of the most recognized and trusted brands in the aftermarket industry, the company said.
“We strive for excellence in all we do,” said Paula Strelczyk, director of wholesale. “We deliver innovation in the details, and we create solutions that make people’s days … that much easier. We’ve thought about it, so you don’t have to.”
As a supplier partner of The AAM Group, WeatherTech will now be featured across AAM’s suite of marketing programs and tools, including N-Store TV, ReadyPosts and more. The company will also gain expanded visibility through Aftermarket Websites while gaining access to AAM’s network of warehouse distributors and shops.
“We are pleased to begin this new partnership with WeatherTech, a brand known for its quality, strong consumer appeal, and practical solutions for vehicle owners,” said Tim Odom, AAM president. “With thousands of local shops actively engaged in AAM’s marketing programs, there is a natural opportunity to connect the WeatherTech brand with customers across North America. We look forward to building a strong partnership that supports our shops and creates growth for both organizations.”
Through this partnership, The AAM Group and WeatherTech are strengthening the brand’s presence at the shop level. Together, AAM and WeatherTech will work to reinforce wholesale distribution relationships, support local brick-and-mortar businesses, and broaden industry understanding of WeatherTech’s growing product portfolio beyond its well-known floor liners.
