WD-40 Redesigns Specialist Product Line

WD-40 Company has redesigned its line of more than 20 WD-40 Specialist products for specialized maintenance jobs, the company announced.

WD-40 Specialist products, including lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions, now bear the colors of the WD-40 Brand in a blue and yellow can. With the redesign, the WD-40 Specialist line more closely resembles the WD-40 Multi-Use Product, making it easier to identify, the company says.

“It was 1953 when scientists at the Rocket Chemical Company set their sights on a challenging mission: helping rockets get into space. After 39 tries in search of the perfect water displacing formula to prevent rust and corrosion, scientists got it right with the 40th formula, creating the now iconic WD-40 Multi-Use Product,” said Erin Bala, director of brand management and innovation at WD-40 Company. “The same spirit of perseverance, innovation and tenacity for solving even the toughest challenges, can be found in the WD-40 Specialist products, and though the packaging has changed, they have the same formulas that provide heavy-duty solutions to help professionals get their jobs done right.”