Washington, D.C. Car Dealerships Settle Deceptive Advertising Charges

A group of car dealerships have settled Federal Trade Commission allegations that they mailed more than 21,000 fake urgent recall notices to consumers in 2015 and 2017. The FTC also has agreed to a settlement with a California-based marketing firm and its owner that, according to the complaint, designed the fake recall notices and worked closely with the dealership defendants to send them.

According to the FTC, the vast majority of the vehicles covered by the notices did not have open recalls. The court orders settling the FTC’s charges bar all of the defendants from such deceptive conduct in the future.

“Many vehicles currently on the road are subject to open safety recalls. Legitimate recall notices sent by manufacturers and auto dealers are essential to getting those vehicles fixed quickly,” said Andrew Smith, director of the FTC’s Bureau of Consumer Protection. “However, deceptive fake recall notices may not only trick consumers into visiting a dealership, but also may cause them to ignore legitimate recall notices in the future, risking their safety.”

The dealerships do business as Passport Toyota, Passport Nissan of Alexandria, Virginia, and Passport Nissan of Marlow Heights, Maryland, according to the FTC. Everett A. Hellmuth, III, is the founder and president of the dealerships and Jay A. Klein is vice president. The marketing company, Temecula Equity Group, LLC, does business as, and Jeffrey R. Bush is its founder and CEO.

According to the FTC complaint, in early 2015 the defendants mailed fake recall notice postcards to nearly 7,000 Toyota owners. The complaint alleges the defendants made no effort to limit the mailing list to consumers whose vehicles were subject to open recalls. The notices warned consumers about supposedly urgent recalls, with prominent language such as URGENT RECALL NOTICE in large, bold-faced, uppercase letters.

According to the FTC, despite numerous complaints, the defendants sent virtually identical urgent recall notices to more than 14,000 Nissan owners in June 2017. The FTC alleges that, as with the Toyota notices, the defendants failed to take steps to ensure that the consumers who received the Nissan notices had vehicles with open recalls, and the vast majority did not.

The FTC filed a federal district court complaint against the defendants alleging a violation of Section 5 of the Federal Trade Commission Act.

Under the court orders with the FTC, the defendents are permanently prohibited from misrepresenting, expressly or by implication whether any motor vehicle is subject to an open safety recall or service campaign, or certain other material facts about motor vehicles.

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