WAREHOUSE Auto & Social Club Opens in Utah

The new, community-driven private car and social club WAREHOUSE opened Jan. 19 in Park City, Utah, coinciding with the Sundance Film Festival.

Four years in development, WAREHOUSE spans 27,000 square feet on two purpose-built levels. The facility features a free-flowing showroom catering to the needs of the modern-day ultra-collector, with highlights including 84 vehicle bays, 24 motorcycle bays and a dedicated event venue for live music and presentations.

“Embarking on this journey, we envisioned WAREHOUSE as not just a destination but a testament to car enthusiasts,” said Jake Wolf, WAREHOUSE co-founder and CEO, “The grand opening marks the realization of a dream coming to life. WAREHOUSE is more than a club; it’s a celebration and merging of automotive excellence and social camaraderie,”

Situated 30 minutes from the Salt Lake City airport, the facility features 9,000 square feet of club-level amenities including a wine room, art gallery, two bars, lounges, a boardroom, two large balconies, a Top Golf Swing Suite and racing simulators.

Culinary offerings, crafted by renowned Park City chef and restaurateur John Courtney, focus on wood-fired specialties and locally sourced goods, complemented by a curated wine selection and a mixologist-grade cocktail menu developed by Paige Courtney, according to a press release announcing the opening.

WAREHOUSE offers memberships for those looking to display their vehicle on site or those who would simply like to participate in the community. Premiere member benefits encompass signature events and exclusive programming, including a European Rally culminating in the Monaco Grand Prix, an Aspen snow driving experience, in-house dining events, viewing parties, simulator tournaments, DJ socials, live music, art shows, discussion panels, private track days and wellness-based programming, the release noted.

The club will partner with local Utah automotive dealers and service providers, offering members unique and curated experiences.

“We’re thrilled to share this innovative approach combining automotive passions and social club amenities,” Wolf said. “We’re looking to set a new standard in car club facilities, offering a secure space to store your vehicle while connecting with like-minded individuals in the community.”