Wade Kawasaki Appointed Executive Chairman of The Wheel Group

Wade Kawasaki Appointed Executive Chairman of The Wheel Group | THE SHOPThe Wheel Group (TWG) has appointed current board member Wade Kawasaki to the role of executive chairman, parent company Wynnchurch Capital announced.

Prior to joining TWG, Kawasaki served as president and CEO of Legendary Companies, which grew under his leadership from Coker Tire into one of the largest collector car wheel/tire and restoration parts providers in the industry, the company said. Kawasaki has also served as SEMA’s Chairman of the Board, was selected as SEMA’s Person of the Year, and in 2014 was inducted into SEMA’s Hall of Fame.

Frank Hayes, Managing Partner at Wynnchurch and TWG Board Member, commented, “Wade has an impressive history of strong leadership in the wheel and tire industry,” said Frank Hayes, managing partner at Wynnchurch and TWG board member. “We are very pleased to bring his long track record of success with auto aftermarket acquisitions, import/export, supply chain management, sales and marketing to TWG.”

“Wade and I have a shared vision of growing our business through acquisition and product expansion as well as unlocking additional ways to leverage our tremendous design and distribution capabilities to drive additional value and an enhanced experience for our customers, vendors and employees,” said David Williams, CEO of TWG. “Since joining our board, Wade has impressed us with his industry expertise, acquisition experience and establishment of processes and systems on which to fuel growth. We are excited to partner with him as we continue to expand the Company’s product portfolio and customer base.”

“The team at TWG has built an amazing company and family of brands and I am honored to work alongside CEO David Williams and his team,” said Kawasaki. “Together, we can take TWG to the next level and continue its growth trajectory in an evolving market.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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