VP Racing Signs Multi-Year Agreement with SCORE International
VP Racing Fuels Inc. has signed a long-term agreement with SCORE International as their official fuel. SCORE International is the products and sanctions body of the SCORE World Desert Championship.
“VP Racing Fuels is excited to be partnering with SCORE International as the official fuel of the SCORE World Desert Championship,” said Bruce Hendel, vice president of North American race fuel and consumer products sales at VP. “We have a track record of fueling champions in all forms of motorsports. VP Racing Fuels is trusted by many of the top engine builders in off-road racing. We are looking forward to our increased level of support of SCORE and its racers.”
This year’s SCORE season began April 5 in San Felipe, Baja California, Mexico. Two VP Racing Fuel distributors-Dion/Amber Racing Services and Amber De Mexico-will be providing fuel service and offering special pricing to SCORE competitors who take advantage of the pre-order system available through the SCORE registration system for all events, according to the company.
VP’s sponsorship of SCORE is also part of the initiative to expand VP’s presence throughout Mexico. According to the company, its product portfolio is specifically target-marketed with Spanish language labeling and marketing support materials.
“SCORE is especially enthusiastic about this spectacular opportunity for the SCORE World Desert Championship and our SCORE racers,” said Jim Ryan, SCORE’s sales and marketing director. “VP Racing Fuels is a world leader in its industry in addition to their multi-year association with SCORE. We are honored to have them as a member of our SCORE family of sponsors. Offering high-quality products and great customer service, VP will be offering specials to our racers that will be added incentive to use their race proven products.”
For more information, visit VPRacingFuels.com.