VP Racing Names New Director of Marketing

VP Racing Names New Director of Marketing | THE SHOPVP Racing has named Steve Ward as its new director of marketing, the company announced.

“The VP team prides itself in having star players leading every area,” said Alan Cerwick, VP’s President and CEO. “With over 30 years of marketing experience across a broad range of product categories, Steve brings an ideal background for our product and channel expansions. With his years in strategic marketing, digital marketing, and advertising, his disciplinary expertise will contribute significantly to our consumer product initiatives and revolutionary efforts in renewable race fuels.”

Most recently, Ward served as director of marketing at financial services company H&R Block and led the vision and strategy for H&R Block web properties, the company said.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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