VP Racing Marketing Executive Assumes Expanded Sales Duties

Chris Wall of VP Racing Fuels is now assuming responsibilities for a broader portfolio of the company’s initiatives. In this newly created role, Wall oversee VP’s race fuel sales on the U.S. East Coast, leading national sponsorships and OEM relationships as senior director.

“Chris brings a unique blend of experience in automotive after-market and motorsports required to tackle these diverse but related initiatives,” said Alan Cerwick, president & CEO of VP Racing Fuels. “His industry knowledge and established relationships are second to none, and we expect accelerated growth activity in his areas of responsibility.”

Wall joined VP as chief marketing officer in 2014, responsible for all marketing during a tremendous period of growth, according to the company. As senior director of branded retail, Wall has grown the  division to close to 300 VP branded c-stores in fewer than two years. He also spearheaded VP’s most recent retail expansions with VP Powerwash car wash systems and VP FastLubes oil change centers.

Prior to joining VP, Wall held management positions with Porsche Cars North America, Pirelli Tire, and Yamaha Motor Corp.