VP Racing Fuels Partners with Speed Society on Streetwear Line
VP Racing Fuels has entered into a licensing agreement with Speed Society to launch its first line of The Racing Class streetwear, the companies announced.
“Speed Society is widely regarded as the largest automotive network in the world and a leader in automotive lifestyle apparel, car club, content creation, and car giveaways,” said Bob Merz, Director of Brand Management and Licensing at VP Racing. “This new licensing collaboration with Speed Society will support and further advance VP’s sales and market-leader position with fashion-conscious race fans everywhere.”
“We are excited to team up with VP Racing to bring two powerful brands together to create something incredible beyond racing. We have tapped into the culture of our fans to bring unique capsule collections of streetwear apparel that represent them as individuals and their passions of fashion, art, and automobiles. VP Racing is such an impactful legacy brand, we couldn’t resist the chance to work together and showcase a game-changing collaboration,” said Bryan Cole, CMO of Speed Society.
“It has been an exciting process to work with Speed Society and see the VP Racing brand translated into streetwear that is both trendy and evergreen, “said Vivian Velasco, president of Pacific Swell Brands, VP Racing’s exclusive licensing agency and broker of the licensing partnership.
The initial two streetwear capsule collections, “Chasing Checkers” and “Pilot,” were released exclusively through Speed Society.
Click here to see the collection.
