VP Racing Fuels Inc. has opened its first branded marina and c-store location on Lake LBJ in Kingsland, Texas.
“This is a very big moment for the VP brand,” said Karen Madden, vice president of VP branded retail. “The VP name is known around the world as a leader in motorsports, performance chemicals, and innovative branded gas station programs. The opening of our first marina location, one that will cater to consumers both on the water and on the street is very significant. We expect more marina locations to follow.”
Each of the 300-plus VP-branded stations has enjoyed sustained increases in profit as a result of substantial reductions in credit card and fuel expense, new revenue streams with VP-branded performance products, according to the company.
“When considering VP’s c-store, FastLube, PowerWash, and now Marina platforms, the marketplace opportunities in working with VP are limitless,” Madden said. “ Our relationship with Allied Brand Capital, offers fast, flexible equipment financing that puts an operator’s business plan into motion with a simple, one-page credit application.”