VP Racing Fuels, Off-Road Racer Agree to Multi-Year Sponsorship Deal

Jan 30, 2020

VP Racing Fuels, a producer of performance fuels, lubricants, and additives has agreed to a multi-year sponsorship with off-road racing driver Sara Price, who is set to launch the new relationship at the King of the Hammers race this weekend.

Price has competed in motocross, rallying, the X Games and Stadium Super Trucks. She has won 17 national motocross championships and she medaled in the X Games and Stadium Super Trucks. Her latest success includes winning the SCORE International Trophy Truck Spec championship. She also completed the Baja 1000 as the first-ever IronWoman in the class and first-ever female to win the TT Spec championship.

“Racing has been my life since 8 years old. To be competitive you must have competitive and reliable equipment and race machines,” said Price. “That’s why I have always chosen VP fuels and have added the best lubricants on the market, VP lubricants, as our key to success in winning championships in all forms of motorsports that I pursue.”

“We’ve fueled offroad race winners for over 20 years and that includes Sara,” said Bruce Hendel, VP of North American Race Fuel and Consumer Product Sales. “However, we wanted to expand the relationship to provide Sara with our full line of dyno-tested race lubricants and coolants to compete for future championships across all forms of motorsports. As a VP brand ambassador, we know Sara will do an outstanding job of engaging fans and carrying the message that VP is more than race fuels.”