VinFast Unveils New Electric Pickup Concept

Vietnamese EV manufacturer VinFast Auto unveiled its new electric pickup concept, VF Wild, during CES 2024 held Jan. 9-12 in Las Vegas.

The concept is VinFast’s first attempt at building a truck that exemplifies the company’s commitment to broadening its product range and promoting sustainable mobility by making smart, safe, exciting EVs accessible to everyone, officials stated in a press release. It caters to a new generation of consumers looking for innovation and eco-friendliness without compromising on performance and durability.

With an overall length of 209 inches and a width of 79 inches, VF Wild’s dimensions place it in the mid-size pickup category. The efficiently packaged mid-size footprint is further enhanced by VF Wild’s flexible bed size.

The vehicle combines the practicality of a power-folding mid-gate to provide a class-leading bed length designed to expand from 5 to 8 feet with the rear seats folding down automatically. A panoramic glass roof and digital side mirrors improve aerodynamics.

“We are very proud to introduce the VF Wild concept, which encapsulates our mission to make sustainable, high-quality electric vehicles accessible to a broader market,” said Tran Mai Hoa, deputy CEO of sales and marketing, VinFast Global. “This is not just a new product in our offering—it showcases our aspiration to venture into the fast-paced and thriving electric pickup truck market.”

The VF Wild concept was jointly developed by VinFast and Australian design studio GoMotiv. The design, created over 8,000 hours, boasts a striking “Fluid Dynamism” aesthetic inspired by the flowing motion of a superhero’s cape in the wind, officials noted.

The name “Wild” represents “the force of nature” and embodies the brand’s ethos of breaking boundaries to venture beyond and signifies its ongoing commitment toward a green future for everyone, the release added.