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Two Yokohama Tires Win GOOD DESIGN Awards


Yokohama Tire earned two 2018 GOOD DESIGN awards from The Chicago Athenaeum. Yokohama was honored in the transportation category for two tires: the GEOLANDAR X-MT and AVID Ascend GT.

The Chicago Athenaeum’s GOOD DESIGN awards program creates an awareness about contemporary design and honors products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace. 

Yokohama was recognized for its aggressive off-road tire, the X-MT. Launched in July, the tire the latest addition to Yokohama’s rugged GEOLANDAR lineup and is available in 12 sizes.

The Ascend GT, which also debuted in July, is Yokohama’s latest offering in the grand touring segment. It is an all-season tire available in 54 H- and V-rated sizes.

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