Performance parts distributor Turn 14 Distribution continued its expansion in the growing EV market with its title sponsorship of the Evasive Motorsports Tesla Model 3 Performance driven by Dai Yoshihara, which completed the 99th running of The Broadmoor Pikes Peak International Hill Climb (PPIHC) presented by Gran Turismo, the company announced. In addition to its sponsorship support, Turn 14 Distribution deployed its 53-foot motorsports trailer activation to serve as the pit area for the Model 3 Performance and to host VIP hospitality.
The partnership demonstrated the company’s support for electric-powered vehicles as a substantial element to the performance industry’s future, the company said. The Tesla Model 3 Performance laid down the fastest practice time in the mountain course’s middle section and qualified second in the Exhibition class, only behind another Tesla. Although an unforeseen issue occurred on race day, Dai Yoshihara still piloted the Model 3 Performance to the top of the mountain to finish out the race, the team said.
Turn 14 Distribution’s motorsports trailer allowed the entire team to have adequate space to prepare the car, capture the experience and take time to recover throughout the demanding hours the race requires, the company said. Hospitality provided select spectators and participants with an up-close look at the Model 3 Performance, along with hot food, refreshments and an area to network with Turn 14 Distribution, Evasive Motorsports and the additional supporting sponsors in attendance.