Turn 14 Distribution Debuts New SEMA Booth and Motorsports Trailer

Performance parts distributors Turn 14 Distribution have developed a brand-new display booth for SEMA along with a motorsports event activation and hospitality program slated to debut in 2020.

“Our new custom multi-level SEMA booth maximizes our footprint and allows us to meet with our partners in an environment tailored to discuss business at the show,” said Daryl Sampson, Turn 14 Distribution’s director of marketing.

The multi-level, custom-designed booth space offers several meeting areas amid its ultramodern appearance. The design features Custom LED lights and a 90-inch x 54-inch video wall, which will display a wide variety of video content during show hours.

The motorsports event activation and hospitality program will be located in front of the South Hall during this year’s SEMA event, hosting the company’s truck-related booth and sales staff.

“Our new 53-foot motorsport and event activation trailer will allow us to provide unprecedented opportunities for networking and marketing with our business partners,” said Sampson.

The Ultra Comp trailer features a two-car transporter section, a dedicated hospitality event tent, and a dedicated marketing activation tent. The trailer will make its debut at the 2019 SEMA Show and will be utilized in 2020 and beyond. During the event season, the trailer will allow partners to activate at select motorsports events using a dedicated staff trained on the product specifics of each manufacturer. In addition to the onsite staff, there will be data collection, full reporting, promotional giveaways, an event spokesmodel and a display vehicle available to participating manufacturers per event.

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