Turn 14 Distribution Adds Allied Wheel Components to Line Card
Purpose-built wheels that focus on niche markets…
Performance parts distributor Turn 14 Distribution expands its wheel offerings for multiple markets with the addition of Raceline, Kansei, Nomad and Mobelwagen Wheels to its line card.
“Allied Wheel Components makes wheels for virtually all market segments through its brands Raceline, Kansei, Nomad and Mobelwagen Wheels,” said Alex Lesslie, divisional purchasing manager, Turn 14 Distribution. “Raceline Wheels’ 20-plus-year legacy in the truck and off-road segment has enabled Allied Wheel Components to innovate with new brands like Kansei Wheels, which has shaken up the modern performance landscape in just five years. A modern approach to manufacturing and an eye for style make Allied Wheel Components an insightful partner that Turn 14 Distribution is pleased to build a relationship with.”
Since 1996, Allied Wheel Components has produced wheels under the Raceline Wheels brand. Initially specializing in off-road racing, Raceline’s competitive outlook and desire for performance have expanded from bead-locks to a product line that now includes rugged wheels for CUVs and race-inspired styles for sport compacts, company officials noted.
Allied Wheel Components has recently created brands more sharply focused on individual markets and styles. Kansei Wheels was started in 2018 to bring the classic performance wheel to the modern era. By using its advanced Formlite flow-forming process, Kansei developed lighter, stronger wheels ready for competition motorsports, but with a nostalgic appearance, the company stated.
New designs have since been developed, including off-road wheels with a tuner flair.
From a vacancy in the air-cooled Volkswagen wheel market, Mobelwagen Wheels was born. This brand develops understated wheels with a period-correct style for unique vintage VW applications, according to the company.
The latest addition to Allied Wheel Components’ family is Nomad Wheels, made for overlanding enthusiasts. Manufactured with Formlite technology and sporting matte finishes, Nomad Wheels exemplify minimalist, utilitarian design.
