Trail Fund Secures Ford Sponsorship
American Trails has secured Ford Motor Company as a new sponsor of the Trail Fund, the organization announced. Ford is working with the upcoming game Riders Republic by Ubisoft and will make a donation to American Trails via the Bronco Wild Fund, so when players are gaming indoors they are also helping the outdoors.
The Trail Fund is a joint initiative of the Trails Move People Coalition, led by American Trails, to assist the trails community with funding to support trail maintenance, research and stewardship training needs.
“The Trail Fund is designed to get direct results for the outdoors. American Trails strives to maximize all funds collected directly to designated projects. We work to find the best trail partners from across the trails spectrum, and we measure our success in terms of visible on-the-ground maintenance of trails and increased capacity of trail stewards to do the job effectively,” the organization said in a statement announcing the sponsorship. “To this end, the Trail Fund will begin accepting applications in early 2022 for projects to fund through the Ford sponsorship.”
“We wanted to share our passion for preserving our public lands by teaming up with American Trails,” said Darci Gurney, Ford Brand Content & Alliances Integration manager. “This collaboration reflects the Bronco Wild Fund’s commitment to protecting our environment. Ford is proud to be supporting such a worthy cause.”
Mike Passo, executive director of American Trails, says, “We are very excited to be working with Ford and to have a direct connection with the video game community for the first time through this opportunity. This sponsorship will have a direct impact on creating more and better trails for thousands of Americans.”
