With its new Trailhunter grade, Toyota is planning to offer purpose-built trucks and SUVs under the Trailhunter name to outdoor enthusiasts, the company said, and will serve as a flagship offering to support modifications of Toyota trucks with Toyota Genuine or Associated Accessory Products equipment across the lineup.
“Trailhunter trucks will come straight from the factory equipped to meet the needs of overlanding enthusiasts,” said Lisa Materazzo, group vice president – Toyota Division Marketing. “These trucks will be developed in-house by our engineering teams and will be the most capable OEM overlanding solutions designed to meet Toyota’s legendary quality, durability and reliability standards.”
Building on Toyota’s trucks and SUVs, Trailhunter vehicles will be highly capable, intentionally designed overlanding rigs, Toyota said. Designed and developed in-house at Toyota, Trailhunter vehicles will be equipped with components and accessories that support a remote off-the-grid experience straight from the factory.
The concept truck on display at the 2022 SEMA Show is equipped with a Trailhunter-specific suspension setup, skid plates, roof rack, bumpers, lighting, refrigerator, rooftop tent and more all engineered specifically for overlanding applications. Enthusiasts can expect future Trailhunter products to deliver terrain versatility and protection as well as load-bearing performance and storage functionality for their equipment, recovery gear and base camp necessities.
Toyota will share additional Trailhunter details next year.