Ticket Sales Underway for Luftgekühlt Atlanta’s Signature Porsche Celebration

Ticket sales are underway for Luftgekühlt 12, the signature Porsche celebration set for Oct. 10 at Town at Trilith in Fayetteville, Georgia. The event builds on the brand’s recent East Coast presence in a diverse, lively and cinematic setting, enhanced by the rich motorsports history of Road Atlanta and the home of Porsche Cars North America.

The unique, community-driven car show experience brings together rare air-cooled Porsches, immersive displays, curated experiences and a passionate community synonymous with every Luftgekühlt gathering.

“Every Luft is shaped by the place that hosts it. Trilith stood out for the thriving creative culture, incredible food and music scene, alongside one of the strongest Porsche communities in the country,” says Patrick Long, Luftgekühlt and Air|Water founder. “With Porsche Cars North America’s headquarters just down the road, there’s an undeniable connection to the brand that makes this region especially meaningful. Bringing Luft 12 to Georgia allows us to celebrate that heritage while creating a uniquely Southern experience for our community.”

Luftgekühlt 12 will include celebrations of several racing milestones, including 75 years of Porsche in motorsports. A curated collection of historically significant race cars, iconic air-cooled road cars, preservation vehicles and standout examples from private collections around the world will be featured, each selected to reflect the stories and heritage that define the Luftgekühlt experience. A large gathering of motorsport personalities is expected as well.

Marking Porsche’s Racing Heritage

This year’s official Luft 12 event poster pays tribute to Porsche’s racing heritage by featuring the iconic Whittington Brothers’ 1979 Porsche 935 K3, celebrating one of the marque’s most recognizable competition cars during its 50th anniversary year, while also highlighting many of Luftgekühlt’s supporting brands.

The full partner list includes Porsche, Porsche Classic, Dunlop, Mobil 1, Hagerty, Broad Arrow Auctions, Singer Vehicle Design, Tag Heuer, Gunther Werks, GW9, Intercity Lines, Meguiar’s, Ingram Experience, Ghas Water and Graham Rahal Performance. All will have an engaging activation on-site.

Beyond racing tradition, Luftgekühlt mixes art, culture, cars and community in a destination that reflects the broader lifestyle surrounding the brand, according to event organizers. Located adjacent to Trilith Studios, the largest filmmaking campus in North America, Town of Trilith provides a one-of-a-kind canvas that blends architecture, filmmaking and design, creating one of the more immersive settings in Luftgekühlt history.

“The venue reflects the brand’s continued commitment to pairing exceptional automobiles with architecturally and culturally significant destinations that elevate the overall event experience,” officials note in a press release. “Its proximity to Porsche Cars North America headquarters and the Porsche Experience Center further reinforces Atlanta’s longstanding connection to Porsche, making it a natural home for the next chapter for Luftgekühlt.”

Tickets are available for the Opening Night Welcome Party on Friday, Oct. 9, and Luftgekühlt 12 on Saturday, Oct. 10. General admission provides access to the full daytime experience, including all vehicle displays, exhibitor areas, and live programming throughout Town at Trilith.

Owners or shops interested in featuring their air-cooled Porsches, Luftgekühlt will be processing submissions and sharing highlighted info on accepted cars through the online community at Bramo.co.