Thermo-Tec has hired Brian “BP” Prior as its new director of sales and marketing.
“I’m thrilled to join the Thermo-Tec team and eager to help grow what’s already a thriving brand,” Prior said.
Prior has more than two decades in the automotive aftermarket, previously serving as a lead account sales manager and merchandiser for well over a decade.
“We’re pleased to have BP with us during this exciting time in the company’s history,” said Chrissy Gilmore, CEO of Thermo-Tec. “He brings a wealth of experience in key areas that will help us move the needle and grow the business.”
Prior specializes in research and data analysis, which helps him identify and stay ahead of consumer and industry trends, according to Thermo-Tec. He’s also well versed in strategic product planning and developing long-term development strategies for product prosperity.