The Wheel Group Gains New Investment Backing

The Wheel Group (TWG)—a designer and distributor of aftermarket wheels, tires, accessories and off-road performance products—announced new support from its financial partners led by Antares Capital, effective Oct. 31, 2025. This marks the next chapter in TWG’s growth strategy, reinforcing the company’s position as a leader in the automotive aftermarket and fueling continued innovation and customer-focused expansion, company officials stated in a press release.

Under the leadership of chief executive officer Wade Kawasaki, TWG has embarked on a strategic plan centered on growth, innovation and enhanced customer experience, noted the release. TWG says the new investment will enable the company to accelerate technology and system upgrades, expand dealer programs, increase marketing and advertising efforts, and strengthen its commitment to product development across all its brands.

TWG Is Focused on Growth & Innovation

“The Wheel Group’s success has always been built on passion, innovation and partnership,” said Kawasaki. “This new support from our financial partners will fuel our ability to serve our dealers and customers with even greater creativity, technology and support. Together with our incredible team and partners, we’re accelerating our mission to deliver performance, style and value across every brand and every product we bring to market.”

This milestone represents a significant step forward in TWG’s ongoing journey to serve customers and partners with greater creativity, capability and efficiency, the company said. Backed by strong financial support and a clear strategic vision, TWG claims it is well-positioned to build on its momentum and deliver meaningful value to the automotive aftermarket industry. The company says it remains fully committed to its people, partners and customers as it focuses on growth, innovation and long-term success.