Vehicle Effects Builds ‘Street Fighter II’ Car for The General Insurance Giveaway
Insurance brand teams with a film-car fabricator to recreate a video game icon, with the finished build headed to one sweepstakes winner…
The General Insurance believes everyone deserves a break, even a car that has spent decades getting kicked, punched and smashed to pieces, company officials stated in a press release. In celebration of the upcoming “Street Fighter” film and alongside its recently released “Street Fighter” ads, The General is bringing the “Street Fighter II” Bonus Stage car, based on a Lexus LS400 and one of the most recognizable vehicles in video game history, into the real world and giving it a full restoration.
One “Street Fighter” fan will have the chance to win the restored iconic vehicle and a cash prize of $25,400.69 by entering a nationwide sweepstakes now through Nov. 18, 2026. The design of the build, recently unveiled live at ComplexCon in Los Angeles, recreates the pixelated vehicle, complete with custom pixel upholstery, new leather seats, a coin-slot change holder that works as a seat warmer, upgraded speakers and more.
Vehicle Effects Handles the Build
Renowned Hollywood car builder Dennis McCarthy and his company Vehicle Effects were tasked with bringing the vehicle from the screen to the streets, and each step of the unique build was documented along the way. McCarthy has built some of Hollywood’s most recognizable vehicles and is best known for his longtime work on “The Fast and the Furious” franchise, the release noted.
“I’ve built a lot of wild cars over the years, but there’s something really fun about taking a car people have spent decades destroying in a video game and giving it a second life,” said McCarthy. “‘Street Fighter’ fans know this car the second they see it, so we wanted to get every detail right while making it something you could actually drive. And after all the hits this thing has taken, I’d say it had more than earned a break.”
“At The General, we’ve always believed everyone deserves a break, and this time, we decided to take that idea pretty literally,” said Chauncey Citchens, director of marketing at The General. “Our partnership with ‘Street Fighter’ gave us an unexpected way to bring that promise to life by taking a car fans have spent decades beating up, giving it a fresh start and ultimately putting the keys in the hands of one lucky fan. If this car can get a second chance, we think people deserve one too.”
