SVRA Appoints New President
Parella Motorsports Holdings (PMH), parent company of five racing series, has appointed Michael Printup will as the new president of the Sportscar Vintage Racing Association (SVRA).
In his new role, Printup will oversee the day-to-day operations of the national vintage racing organization and brings nearly three decades of motorsports experience to the role. He previously served as president of Watkins Glen International (WGI), where he has spent the last 15 years.
“When I heard that Michael was retiring from Watkins Glen, I couldn’t call him fast enough,” said Tony Parella, CEO of PMH. “Knowing all that he has accomplished throughout his tenure at Watkins Glen makes me very excited for everything he can offer SVRA and PMH. The last few years have been a pivotal time for our company with a lot of growth—we’ve added race series, live streaming, and now we’re focusing on our spectator experience. Michael brings a lot of expertise to the table, and I’m excited for him to get started.”
Printup spent nearly three decades working for NASCAR, most notably in the role of President of WGI. In addition, he was the resident of Americrown, and more recently, he oversaw the Levy food service contract for 12 NASCAR-owned racetracks, and directed the Mobil 1 show car program for Tony Stewart.
“I’m excited to join SVRA and the Parella Motorsports Holdings organization,” said Printup. “Since Tony [Parella] purchased SVRA 10 years ago, I’ve been able to watch as he’s moved all the chess pieces around to grow the organization to what it is today. I’ve witnessed the mergers and acquisitions he’s done to establish strategic partnerships, whether with race series or venues; and the initiatives he’s taken on in marketing his events, first, adding spectators, and now taking events digital with live streaming. When I announced my retirement from Watkins Glen, I talked a lot about the growth we experienced there and the success that we accomplished as a team—we continuously upped the game. I hope to do the same thing here.”
