Superformance Supercharges Lifestyle Brand With Enhanced Digital UX

Race car replica and Cobra and related classic continuation models distributor Superformance is supercharging its world-class automotive lifestyle brand with a new online user experience. Filled with high-quality digital videos, images and content, the updated website is designed to transform the enthusiast experience for those who enjoy some of the most iconic classic sports cars in history.

“The boundaries between IRL and the digital world have disappeared for passionate enthusiasts and car collectors,” said Lance Stander, CEO of Superformance. “We enhanced our online UX (user experience) on Superformance.com to become a portal where entertainment, tools and connection deliver a total immersion into the high-octane automotive lifestyle.”

Over the past year, the Superformance team has been designing the content-rich new portal. Members created videos, added high-resolution photos and collected other content that aligns with today’s rapid-paced digital world. The elements are combined with international event notices, available vehicle inventories and key vehicle information in a format that can be instantly accessed on any device, anytime and anywhere.

Key examples include:

• A video with Ted Taormina about his speed runs with the “world’s fastest Cobra”
• Stories about Superformance cars in the news
• A calendar of events worldwide for enthusiasts to attend
• Owner stories about their adventures
• A video of Superformance cars at the hit film “Ford v. Ferrari” red carpet event
• An inventory of vehicles ready for purchase and delivery
• Videos with Hemmings at the SEMA ride and drive event

“Very often, our website is the first point of contact for new customers,” said Deborah Stander, Superformance chief financial officer. “We set out to enhance our digital experience in a way that better reflected the excitement and pride of owning one of our Superformance cars. We’re extremely proud of our team and the work and talent they’ve invested in building a world-class digital space. This is a site you’ll want to bookmark and keep returning to to experience our latest videos and, of course, new inventory to truly embrace a high octane lifestyle.”

Compelling content includes images and videos highlighting Superformance line Roadsters, GT40s, Corvette Grand Sports, Shelby Cobras and Daytona Coupes. Information about ordering a chassis, as well as cars available for immediate purchase, are also part of the portal.

“This is the first step in the launch of our new client portal,” said Lance Stander. “The next exciting step is to give customers unparalleled access to each step of the new car they order. They’ll be able to track their vehicle as it moves through the manufacturing and delivery process.”

FAMILY-RUN COMPANY

Superformance traces its roots to 1994, when it was established in South Africa by Jim Price. In 2005, the company was purchased by passionate car guy, racer and entrepreneur Lance Stander. Together with his wife, Deborah, and their three children, they transformed it into a global family-run company.

Superformance continues to distribute complete rolling chassis race car replicas and continuation Shelby Cobras. Working with specialty car builder Hi-Tech Automotive, Superformance has produced and distributed over 6,500 rolling chassis through independent dealerships worldwide.

Each is aesthetically and dimensionally correct, engineered in the image of some of the most iconic classic sportscars of all time. All are built under license from trademark holders including Shelby, GM and SAFIR GT40, adding authenticity and value.

The company’s licensing partnerships with the original creators allow Superformance to reproduce some of the most celebrated performance cars ever built—with period-correct details, manufacturer-approved designs and legally authorized branding. The result is a driving experience that honors the past while delivering modern reliability and craftsmanship.