Supercar Blondie Announces SBX Cars Auction Site

Content creator and entrepreneur Supercar Blondie (Alex Hirschi) launches SBX Cars, a new auction website.

Since starting out as a content creator in 2017, Hirschi has scaled the brand into a global franchise reaching more than 2 billion viewers monthly across the Supercar Blondie network of channels, according to a press release. In conjunction with her husband Nik Hirschi, CEO of SB Media Group, Alex introduces SBX Cars, a global digital auction platform.

The SBX Cars digital auction platform debuts with several exclusives and high-profile lots, including the world’s first public auction of the Mercedes–AMG ONE and the Hyperion XP-1 prototype. Additionally, the auction site will feature a one-of-three LaFerrari prototype, Tyde’s inaugural hydrofoiling electric glass yacht designed by BMW, and the Tesla Cybertruck.

“For years, enthusiasts have reached out to us asking where they could buy the extraordinary cars and other vehicles that Supercar Blondie features. With SBX Cars, we’ve provided a global auction site focused on giving our audience the chance to acquire these amazing dream machines from anywhere in the world,” comments SBX Cars Co-Founder Alex Hirschi. “Creating SBX Cars comes as the natural next step for our company in that everything under consignment is something that Supercar Blondie channels regularly cover, ranging from one-of-a-kind prototypes to a Japanese multi-million dollar robots.”

SBX Cars specializes in classic cars, hypercars, supercars and special vehicles. Apart from its lineup of hypercars, the main highlight for launch is a collection of genuine John Player special racing cars from the Lotus F1 team from the 1970s and ‘80s.

The collection includes grand prix cars driven by Nigel Mansell, Elio de Angelis, Ronnie Peterson, Johnny Dumfries and more, as well as the transporters and F1 team leader Colin Chapman’s personal airplane the Lotus team used in that period, according to the company.

Some of Chapman’s personal vehicles are also included in the collection.

On the classic car side, the auction also features cars such as the Mercedes 300SL Gullwing, a Lamborghini Miura, a BMW 507, an Aston Martin DB5 and an Isdera 036i Spyder.

Headquartered in California, SBX Cars serves as a digital auction marketplace for buyers and sellers to conduct one of a kind multi-million-dollar transactions previously only reserved for in-person live auction events.

In founding SBX Cars, Hirschi quickly recognized that there was nowhere in the international car collecting community where hypercars and other luxury transportation could be auctioned in a convenient and timely manner. Many times, sellers and buyers are forced to wait on the traditional auction houses’ schedules for a major auction event. Sellers and buyers will have dedicated auction specialists and customer care representatives to guide them through the process. With dedicated teams based in Los Angeles, Dubai, and London, SBX Cars users will have 24/7 end-to-end support for each live auction.

All vehicles consigned for auction will  be featured and promoted on the SBX Cars website and social channels. SBX Cars will be overseen by Auction Director Lance Butler. Prior to joining SBX Cars, Butler worked extensively in both traditional and digital auction spaces with a focus on the world’s most exclusive collectible and luxury cars.

“SBX Cars affords the collector community an invaluable tool by way of creating an online network that introduces our clients to a far easier buying and selling process all while accessing one of the world’s largest global audiences by way of Supercar Blondie,” says SBX Cars Auction Director Lance Butler. “Our focus is in offering the pinnacle of quality paired with convenience and an international focus that caters to enthusiasts all around the world, not just in one market.”