Subaru Makes Record Attempt for Largest Parade of Same-Make Vehicles
Subaru of America claimed a new Guinness World Record title for the largest parade of same-make vehicles last weekend in Costa Mesa, California. The parade, organized by the 2020 Subaru Tecnica International Subiefest, spanned two miles and included more than 2,000 Subaru vehicles driven by Subaru owners.
Subaru Tecnica International (STI) Subiefest is a gathering of Subaru enthusiasts. The event historically features thousands of owner-customized Subaru vehicles on display, Subaru says, ranging from overland to street-tuned. Attendees also have the opportunity to connect with fellow Subaru owners, specialty club members, performance shops and vendors.
This year, in order to ensure attendees’ safety during the pandemic, the event was turned into a socially distanced and contactless experience that made history as the longest all-Subaru parade. Attendees were required to remain inside their vehicles and masks were required if the vehicle’s windows are down.
The parade started at the OC Fair & Expo Center in Costa Mesa, California and wound through the parking lot for two miles, ending with a drive-through display featuring STI heritage vehicles, the largest collection of STI 22B models in the U.S. and Subaru Motorsports USA race cars.
In lieu of ticket sales, SOA asked for a minimum $5 donation to Feeding America for each registration to participate in the record-attempt. SOA will match the donations received from registrants in an effort to help the local community as part of the Subaru Love Promise. Through Feeding America, the money from the event will support two local food banks – Los Angeles Regional Food Bank and Second Harvest Orange County.
“We wanted to give our owners an opportunity to do something fun, in their Subaru, with the brand they love,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America. “At a time when there is not a lot going on due to gathering restrictions, lockdowns, cancellations and closures, we wanted to provide a safe and fun experience for our Subaru family while helping give back to their community.”
