Subaru of America Announces 2026 Subiefest Event Series Schedule
Taking place in six different states, the Subiefest event series celebrates Subaru fans with standout vehicles, driving experiences & renowned motorsports figures…
Subaru of America Inc. has announced its return as the title sponsor of Subiefest, Wicked Big Meet, and Boxerfest, all part of the annual event series that brings together Subaru fans at six different venues across the country. This year’s events are expected to draw a wide range of dedicated automotive enthusiasts across six states, featuring new venues in Bradenton, Florida, and Ennis, Texas.
The series kicks off with the Wicked Big Meet on June 7 at Stafford Motor Speedway in Stafford Springs, Connecticut. Over the course of the year, the events will welcome thousands of enthusiasts and their vehicles for friendly competitions, hands-on technology sessions, access to unique vendors and fun giveaways, event organizers stated in a press release.
What to Expect at Subiefest 2026
As the title sponsor of the series, Subaru will feature a full lineup of brand-new EV, hybrid and gas models onsite, including the all-new Trailseeker and Uncharted, the 2026 Outback Wilderness, and more. Attendees can also put their own Subaru vehicles to the test on custom-designed autocross courses designed to help sharpen driving skills in a controlled environment, noted the release. The experience will also include a curated display of historical, retro and special-edition cars, including Subaru Motorsports USA rally and Gymkhana vehicles.
“Every year, the Subiefest event series continues to surprise, delight, and bring together Subaru enthusiasts from across the country,” said Alan Bethke, senior vice president of marketing, Subaru of America. “As a true can’t-miss celebration for the Subaru community, we are excited to welcome fans of all kinds to connect, explore and create lasting memories.”
At select locations, guests will have the opportunity to participate in meet-and-greets and ride-alongs with legendary Subaru driver, skateboarder and influencer Bucky Lasek, along with Subaru Motorsports USA drivers Rhiannon Gelsomino and Scott Speed. Each event location will also feature an All-Subaru Car Show for registered participants.
The Full 2026 Event Schedule
| Date | Event | Location |
|---|---|---|
| June 7 | Wicked Big Meet | Stafford Motor Speedway, Stafford Springs, Connecticut |
| July 25 | Subiefest California | Santa Anita Park, Arcadia, California |
| Sept. 27 | Boxerfest | York Fairgrounds, York, Pennsylvania |
| Oct. 10 | Subiefest Midwest | RT66 Raceway, Joliet, Illinois |
| Oct. 24 | Subiefest Florida | Freedom Factory, Bradenton, Florida |
| Dec. 12 | Subiefest Texas | Texas Motorplex, Ennis, Texas |
As part of the Subaru Loves Pets pillar and the company’s broader Subaru Love Promise initiative, Subaru is bringing back its fan-favorite animal-friendly “pet oasis” areas, event organizers said. There will also be pet adoption opportunities in partnership with local organizations at each participating event. Fans can also shop exclusive Subaru Gear on-site and experience iRacing simulators and other interactive attractions. This year’s event partners include Bucky Lasek, Subaru Certified Collision Centers and Subaru Motorsports USA.
