Strattec Accelerates Strategic Transformation With New Brand Identity

Strattec, a global provider of highly engineered access solutions for the automotive and mobility industries, unveiled a strategic brand revitalization that reflects the company’s ongoing transformation into a system-level access partner for automotive OEMs.

The brand rejuvenation, including the launch of a redesigned website, marks a milestone in Strattec’s transformation journey, as the company has recently seen strong operational and financial results achieved through a new business system, production modernization and margin improvement activities, officials stated in a press release.

“Our new brand identity is a natural progression of our operational and strategic work,” said Jennifer Slater, president and chief executive officer of Strattec. “The invigorated Strattec brand reflects the excellent progress the team has made on our transformation. We continue to drive changes by reducing costs to be more competitive, investing in our engineering capabilities to be ahead of the curve and strengthening customer relationships by understanding their requirements. The new brand signifies our readiness to partner with OEMs at the systems integration level as vehicle access becomes increasingly intelligent and connected.”

Strattec has an aftermarket presence as the parent brand of BOLT Lock.

NEW MISSION

In the press release, officials highlighted Srattec’s mission: “We Engineer the Access Experience. Seamless. Secure. Safe.” The new brand and mission underscore a customer-centric effort to “advance beyond a component supplier to a customer partner, providing comprehensive access solutions.”

Its systematic portfolio approach is summarized as “Permission, Motion, Hold.”

• Permission: Intelligent and secure vehicle entry enabled through advanced mechanical and electronic systems that manage authorization and access, including mechanical locks, electronic steering column locks, key fobs, and emerging digital key technologies
• Motion: Effortless, reliable powered access solutions such as power liftgates, power sliding doors, and power endgates that enhance everyday usability and convenience
• Hold: Precision-engineered latching solutions including liftgate latches, decklid latches, and hood latches that deliver proven strength, safety, and durability

The portfolio approach enables Strattec to address the full access journey and support OEMs with integrated solutions that function seamlessly across vehicle architectures., the company states. The redesigned website provides customers, investors and other stakeholders with improved access to information about Strattec’s capabilities, product portfolio and transformation progress.