STILLEN Added to AAM Group Line Card
American-engineered performance brand rooted in racing joins The AAM Group's Total Truck Centers and Parts Pro programs as a supplier partner…
STILLEN has joined The AAM Group as a supporting supplier partner for its Total Truck Centers and Parts Pro marketing programs.
Founded in 1986, STILLEN has built a reputation around performance, engineering and innovation, company officials said in a press release. Today, the family-owned and operated company continues that legacy through products engineered and tested for real-world performance.
As part of the partnership, The AAM Group will introduce STILLEN and its products to its nationwide network of automotive aftermarket businesses through its Total Truck Centers and Parts Pro programs. AAM will support the brand with a range of marketing and sales resources, including social media content, email campaigns, customer promotions, digital marketing materials, training opportunities and other program initiatives. These efforts are designed to increase awareness of STILLEN while giving participating businesses the product information and marketing support they need to better engage customers and drive sales.
“STILLEN is excited to join the AAM Group. We are very excited to align ourselves with the leading resellers in the automotive aftermarket,” said Kyle Millen, vice president of business development. “STILLEN is often recognized as a leader in the Japanese sports car market, but the fact is our roots started in mini trucks back in the ’80s, and we are excited to return to the truck market with our offerings in intakes, exhausts, power modules, throttle tuners and more. STILLEN is dedicated to American engineering and manufacturing, and we look forward to supporting all of the AAM members with the best service and product possible.”
By joining AAM, STILLEN will have new opportunities to connect its performance heritage and expanding truck-market presence with independent businesses throughout AAM’s network, according to the release. The collaboration will combine STILLEN’s product and engineering expertise with AAM’s marketing resources and industry relationships to help shops promote the brand, reach more customers and create new opportunities for growth.
