Stellantis Introduces Private-Label Aftermarket Parts Line

New bproauto products complement Mopar offerings.

Stellantis has introduced its new bproauto private label aftermarket parts brand.

Featuring air filters, brake components, batteries and more, the bproauto parts portfolio is available for most makes and models, and was created to complement Mopar’s OE parts offerings.

The new line is designed “to help combat the rapidly changing aftermarket and the long-term shift to electrification as vehicles and their components are becoming increasingly complex and digital,” the company states.

“With the introduction of bproauto, we’re further enhancing the customer experience by offering a new, competitively priced, private label line of high-quality, factory-backed parts for most makes and models,” says Mike Koval, head of Mopar North America. “While Mopar will remain the global original equipment parts and authentic accessories brand for Stellantis, bproauto will offer an alternative for nearly all brands and all cars—new, used, owned, rented or shared. With Mopar and bproauto, our dealerships offer a 360-degree, multi-brand, one-stop-shop solution for nearly all customers, all vehicles and all brands.”

In North America, 30 parts categories will be available for most makes and models to support the ongoing transition of the automotive repair industry, the company adds. Additional product lines will phase into the Stellantis dealership network.

Parts currently available from bproauto include air filters, batteries, brake pads, brake rotors, hub bearings, oil and oil filters, and tire pressure monitoring systems.

Additional products coming soon include ABS sensors, ignition coils, A/C compressors, A/C condensers, A/C evaporators, lubricants, O2 sensors, radiators, alternators, shocks, ball joints, spark plugs, battery cables, spark plug wires, brake calipers, starters, struts, bulbs, taillamps, chemicals, thermostats, control arms, tie rod ends, cabin and transmission filtration, timing belts/tensioners, fuel injectors, U-joints, fuel pump modules, water pumps, functional fluids, wiper blades, headlamps and more.

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