Stellantis & bproauto Unveil Revised Parts Website

Bproautoparts announces a newly redesigned website as part of Stellantis’ push into the ever-evolving aftermarket industry. The redesign marks another step in offering high-quality OE and aftermarket parts for Stellantis wholesalers and dealerships, the company stated.

“Our new bproautoparts.com is the perfect search and sales tool for dealers and wholesalers,” said Dustin Pedley, head of the North American aftermarket for Stellantis. “Our service to them goes beyond making aftermarket parts that pass original equipment standards for fit, form, function and durability; it also includes helping them get the parts they need to their service bays when they need them. Our new website is a very important link in that supply chain.”

The OE-backed auto parts brand delivers high-quality products for most makes and models to wholesale partners and customers through dealership service departments around the world. 

The site’s focus lies in maintaining a reliable supply of parts now, plus new, high-tech parts emerging every day in an evolving aftermarket industry. Parts currently available include air filters, batteries, brake pads and rotors, fuel injectors, fuel pump modules, hub bearings, oil, oil filters, TPMS systems and struts, with many more parts coming soon. 

The revised website offers a wide array of expanded functionality, including: 

• A full parts catalog
• Automatic alerts for error parts that won’t fit an indicated vehicle 
• Aftermarket catalog exchange standard (ACES)- and product information exchange standard (PIES)- compliant images for application-specific parts
• Access to registration for emailed newslette

Search functions include: 

• • bproauto part numbers 
  • Competitive interchange/cross-reference part numbers 
  • Specific vehicle fitment by model or VIN
  • Full application and cross-reference guides
  • Where to buy  
  • Dealer locator and direct link to Nexpart for easy ordering
  • Region selection tool for U.S., Canada and Mexico with filters for available parts

Introduced in North America in summer 2023, bproauto offers a second-line brand of high-quality aftermarket parts that costs less than original-equipment (OE) offerings.

 For more information, visit bproautoparts.com, or www.stellantis.com.