STEEL-IT Supports Team Lucas Racing Series

STEEL-IT brand coatings this year will have a major presence in the Lucas Oil Off Road Racing Series (LOORRS), the LOORRS Regional series, the Lucas Late Model Dirt Series and the Lucas Oil Pro Pulling League.

STEEL-IT is title sponsoring Christopher Polvoorde, the LOORRS 2017 Rookie of the Year in the Pro Lite class.

For the LOORRS Regional Series, STEEL-IT is the title sponsor of the Production 1000 Class.

STEEL-IT is also the official sponsor of the Late Model Dirt Series and is lending its name to the STEEL-IT Total Laps Led Award at each race.

In the Lucas Oil Pro Pulling Champions League, STEEL-IT is sponsoring Dirtslinger, a super modified tractor based in Weldon, Illinois and piloted by multi-year champion Bill Leischner.

“We became aware of STEEL-IT’s use in off-road recently,” said Michael Faigen, president & CEO of Stainless Steel Coatings Inc. “When I went to big desert races in late 2016 and saw so many of the trucks using STEEL-IT, it was clear that we had to replace word-of-mouth marketing with a heavy push to get the news out faster to a much wider audience. Working together with Team Lucas makes perfect sense for us given the many outstanding options they have to help us reach a multitude of people who would benefit by using STEEL-IT.”

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