Static Media Announces the Acquisition of Jalopnik.com
Since 2005, Jalopnik has been covering the automotive industry, racing, technology & more…
Digital media company, Static Media has announced the acquisition of the highly regarded automotive brand Jalopnik.com, a digital platform that has been dedicated to the culture of cars since 2005. Previously owned by G/O Media, Jalopnik brings Static Media’s portfolio up to a total of 28 brands, including SlashFilm, The List, Tasting Table, House Digest, Chowhound and recently acquired Islands.
Jalopnik became Static Media’s first site dedicated to the automotive industry. It joins SlashGear.com in further aligning Static Media’s goal of offering more automotive content to a new audience and demographic, according to a press release. The company also states that Jalopnik will continue to serve car enthusiasts, whether casual or longtime fanatics, with expert guidance, tips, in-depth reviews and more.
“We are elated to add Jalopnik to the Static Media family as we embrace the opportunity to deliver content that will continue to elevate the brand. Being a trusted source of automotive news and culture while creating engaging content is our core mission. We look forward to breaking further into the auto vertical and reaching new audiences with this acquisition,” said Reggie Renner, CEO and co-founder of Static Media.
