General Formulations will expand its NASCAR footprint in 2021 while also incorporating industry partnerships with Mutoh America and Royal Sovereign to provide Spire Motorsports with a comprehensive suite of resources to wrap the team’s Nos. 7 and 77 Chevrolet Camaros, transporters and pit equipment.
“General Formulations is extremely excited to expand our NASCAR footprint as a NASCAR Cup Series team sponsor with Spire Motorsports for the 2021 season,” said Matt Edwards, Product Manager, General Formulations. “Our AutoMark high-quality vinyl wrap films will be used to wrap all Spire Motorsports cars and race transporters. We’re looking forward to our new partnership and seeing the General Formulations logo displayed on the team’s cars. We wish the entire team the best of luck in 2021.”
The trio of entities will be featured as co-primary sponsors aboard Spire’s No. 77 Chevrolet in March at Phoenix Raceway and later in the year at Michigan International Speedway. All three organizations will also maintain an associate sponsorship presence throughout the season.
Meanwhile, Mutoh America and Royal Sovereign will supply the team with printers, cutters and laminators to expedite the printing and car wrapping processes. The forward-looking partnership will allow Spire Motorsports to manage its printing, wrapping and laminating needs entirely in-house.
“We are proud that Spire Motorsports has chosen the Mutoh XpertJet printer and ValueCut cutter as their exclusive solution for wrapping their Nos.7 and 77 cars along with their race transporters for the 2021 NASCAR season,” stated Brian Phipps, President of Mutoh America Inc., “We are excited to have our printers and cutters used in the NASCAR Cup Series by a top-notch team like Spire Motorsports.”
“Royal Sovereign is proud to be part of the Spire Motorsports NASCAR Cup Series Program in 2021 through our joint partnership with Mutoh and General Formulations,” added Carl Hoffman, Royal Sovereign Graphics Director of Sales. “We are honored to be part of a partnership that reflects our dedication to the racing industry. Our Sigmont 65H laminator will be an integral part of this three-way partnership. The Sigmont 65H laminator is designed and engineered to provide everyday convenience to the user specializing in wide format digital print finishing.”
“We’re both proud and grateful that General Formulations, Mutoh America and Royal Sovereign see the value in Spire Motorsports and the NASCAR Cup Series,” said Spire Motorsports co-owner T.J. Puchyr. “From the team’s perspective, it doesn’t take long to realize the benefits of having a turnkey printing and graphics shop in house. We’ve already realized those efficiencies many times over. It’s an exciting time for Spire Motorsports. We can feel the momentum building and the excitement in the shop is palatable.”