Speedway Motors Launches New Customer Loyalty Program

Speedway Motors, a manufacturer, retailer and distributor of automotive parts and racing products, has launched a new customer loyalty program.

Speedway Motors Rewards, which has been available in a Beta version to select clients since April 2023, allows customers to earn rewards and exclusive offers through their accounts. Membership is free and easy to get—just log in to your Speedway Motors account and start earning points for every dollar you spend, which can be redeemed at various reward levels, according to a press release introducing the program.

“We are excited to bring a program to our customers that allows them to earn rewards as they shop for everything they need to build their dreams,” said Melissa Ward, director of marketing. “With extra savings and special gifts just for them, it’s our way of saying thanks for being such a great customer.”

Founded in 1952 by “Speedy” Bill and Joyce Smith, Speedway Motors started as a small parts shop in Lincoln, Nebraska. Today, it offers more than 250,000 products for race, street, muscle and hot rod applications through two retail stores and distribution centers in Nebraska, West Virginia and Arizona.

Customers can earn double points for sign-ups and purchases through Jan. 14, 2024.