High performance brake manufacturer Sparta Evolution has announced a partnership with the United States Touring Car Championship (USTCC) for the 2020 racing season, which will offer competitors a discount program, free technical support and exposure through the partnership. The program will also introduce the ‘Sparta Award’ at every race where a driver will win $1,000 of Sparta products.
“We are thrilled to have this relationship with Sparta Evolution. They are in constant pursuit of higher performance and so is USTCC,” commented Ali Arsham, USTCC Managing Director. “Brakes are under severe pressure in USTCC racing and that is where most of the passes occur on the track. Sparta Evolution will work with the teams to improve their braking performance and quicken their lap times as well as offer them deep discounts on products.”
“We are excited to partner with USTCC,” said VP of Sales & Marketing for Sparta Evolution, Jerry DeMarino. “This opportunity will benefit us from a technical feedback perspective and we’re excited to start working with the racers to educate them and provide the best brakes that they’ve ever used.”
USTCC is a professional road racing series comprising of late model sport compact sedans such as BMW 3 series, Mazdaspeed 3, Hyundai Genesis Coupe, Honda Civic and others. The cars use slightly modified engines, highly modified suspensions with aerodynamic ground effects and Hankook slick race tires.