SiriusXM and Pandora Launch Pandora NOW

Apr 19, 2019

SiriusXM and Pandora have launched Pandora NOW, the first original and exclusive music experience created for both SiriusXM subscribers and Pandora listeners.

Pandora NOW harnesses the combined strength of Pandora’s extensive listener data and SiriusXM’s curatorial expertise to create unique access to the most popular and fast-trending music right now, according to the companies.

Pandora NOW features today’s hottest and most listened to new music on Pandora but will be delivered uniquely to both the SiriusXM and Pandora audiences. For SiriusXM listeners, Pandora NOW will be presented as a new curated channel (Channel 3), while Pandora users can experience Pandora NOW music as an interactive station with song skipping and thumbs up/down rating, or as a continually-updated playlist for Pandora Premium subscribers.

The music played on Pandora NOW will be uncensored and showcase the most listened to and fastest-trending new music on Pandora across all genres, including pop, hip hop, R&B, dance and latin.

Pandora NOW officially launched on both platforms on April 4.

“Pandora NOW will be an amazing new experience for both SiriusXM and Pandora listeners,” said Scott Greenstein, president and chief content officer for SiriusXM.  “We’re excited to combine, for the first time, the wealth of Pandora listener data with the proven curation expertise of our SiriusXM team to give our combined 100 million listeners a truly unique and unprecedented listening experience. Not only will Pandora NOW give listeners exclusive, up-to-the-moment access to the music people are streaming on Pandora the most, but it will let music fans influence which songs are played.”

SiriusXM subscribers will be able to listen to Pandora NOW (Channel 3) on SiriusXM radios, and those with streaming access can listen online, on-the-go with the SiriusXM mobile app, and at home on a wide variety of connected devices including smart TVs, Amazon Alexa devices, Apple TV, PlayStation, Roku, and Sonos speakers.