Shopmonkey Releases The Tune Up Podcast: Generalist vs. Specialty Shops

Shopmonkey has released a new episode of The Tune Up podcast, highlighting the benefits of generalist versus specialty shops. The half hour podcast is available now and can be viewed here. 

Episode 15: Generalist vs. Specialty Shops, brings together five members of the Shopmonkey team to chat about the pros and cons of specialty shops and how to properly market to specific niches or makes/models.

The team covers many aspects of marketing and building your shop to best benefit your customers and build a loyal consumer base. Many on the Shopmonkey team have previously worked in a variety of shops and have specialties to provide firsthand experience and knowledge around building a shop presence. 

Some highlights of the podcast include: benefits of specializing in specific makes, how to consider your local market when building a shop, how does a specialty shop interest general car owners, and weather a generalist shop or a specialty shop is more beneficial for technicians. 

The Tune Up podcast is a monthly half-hour podcast from Shopmonkey that digs into automotive shop ownership and offers in-depth insights for owners. Other recent episodes include: Building Community & Customer Trust, Are Service Writers Necessary, and How will AI Drive a Shift In Auto Service. Watch the Podcast below:

See the full podcast Youtube playlist here. The podcast is also available through Apple Podcasts and Spotify