Officially called SEMA Week, the expansion will kick off in 2023 with new concepts, activities and events introduced over the five-year roll-out period.
SEMA Week will be headlined by the SEMA Show, which will remain a trade-only event Monday through Friday. On Friday, the final day of the SEMA Show, a limited number of enthusiasts will be able to attend the SEMA Show through the Friday Experience program, which launched at the 2021 SEMA Show. Beginning on Friday evening of SEMA Week, SEMA will take over the Las Vegas Festival Grounds through Saturday night with an all-new SEMA Fest, the organization said.
“We have been watching the connection between enthusiasts and our industry grow for more than a decade and, as the industry’s trade association, have a responsibility to help facilitate that connection in new and meaningful ways,” said James Lawrence, SEMA Chairman of the Board. “By creating SEMA Week and SEMA Fest, we will be able to maintain the integrity of the trade show that makes it a must-attend event for automotive professionals while introducing a new platform for enthusiasts and the industry to engage with one another.”
For 2023, SEMA Fest will take place at the Las Vegas Festival Grounds and be open to enthusiasts and members of the aftermarket industry. SEMA Fest will feature music and entertainment, car show and cruise, VIP experiences, craft food, automotive celebrities, and motorsports, and will run alongside the SEMA Ignited Cruise.
SEMA Week is also scheduled to include a SEMA Auction, featuring some of the best builds from SEMA. SEMA will continue to expand and refine SEMA Week over the next five years, the organization said, rolling out new events and activities throughout the city of Las Vegas.
Additional details for the 2023 SEMA Show, SEMA Week, and SEMA Fest will be announced in the coming months.