SEMA Report: Nearly Half of All Pickups Modified with Specialty Parts

New research from the Specialty Equipment Market Association (SEMA) found that 49% of all late-model pickups are modified with specialty-equipment parts, the organization announced.

The finding comes from the new “2022 SEMA Pickup Accessorization Report,” which provides a review of how the pickup accessorization landscape is evolving, including sales forecasts and types of parts pickup accessorizers buy and how they buy them, the organization said.

“The pickup truck market is the largest segment of the specialty-automotive aftermarket and a key opportunity for businesses,” said SEMA Director of Market Research Gavin Knapp. “SEMA’s newest market report helps members understand where the opportunities are and how to best connect with pickup accessorizers.”

Additional findings from the report include:

  • Pickup owners spent $16 billion on specialty-equipment parts in 2021
  • There are more than 29 million late-model (2010 and newer) pickups on the road, and about half of them are modified
  • 62% of late-model pickup accessorizers buy off-road-focused parts for their truck
  • 84% of late-model pickup accessorizers plan to make additional modifications in the near future
  • 45% of specialty-equipment businesses see electric pickups as an opportunity

Click here to download the full report.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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