SEMA Issues Update on Annual Trade Show

SEMA Issues Update on Annual Trade Show | THE SHOPThe Specialty Equipment Market Association (SEMA) is currently developing health and safety precautions to host the annual SEMA Show this November, according to an update issued by the organization.

“We are steadfast in our belief that our members and our industry will recover more quickly from the current climate by safely coming together to share ideas and look ahead to strategize for 2021 and beyond,” said Tom Gattuso, SEMA VP of events. “In some respects, it will be one of the hardest events we have produced in the Show’s 54-year history, but it will also be among the most gratifying.”

Organizers are focused on building the optimal business environment where showgoers will feel safe to congregate, the statement said. Plans involve many experts across multiple industries, including healthcare, facility management, city and state leadership and event experience and design.
“We are proactively calling on all our partners to pool our collective resources to establish best practices and deliver the highest levels of safety and security along with the business value SEMA is known for,” said Gattuso. “Even with the Show still months away, we are well into planning what it will look like when we all gather in Las Vegas.”

Organizers are currently researching and considering the following measures at the 2020 SEMA Show:

• Social density concepts like directional traffic flow and distancing measures.
• Use of CDC recommended personal protective equipment like facemasks.
• Reducing touch points in high traffic areas like Registration or the New Products Showcase.
• Increasing frequencies of facility cleaning and adding a process for nightly sanitization.
• Encouraging early registration so credentials can be mailed in advance of the Show.
• Developing an efficient health query protocol as Showgoers arrive on campus.
• Streamlining food service locations to create touchless and cashless transactions.

SEMA will be making regular updates throughout the summer and into September, with updates posted at

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